FILM REVIEW: The Greatest Movie Ever Sold (2011)

A very informative look behind, and in front, of what goes into product placement and brand marketing. Film director Morgan Spurlock (Super Size Me) brings together, from start to finish, a film that looks into advertisement and marketing where the movie itself is funded by sponsors advertising and marketing their brands. Morgan goes to various companies, documenting the whole way through, the process to get funding for their film and shows the hits and misses in his quest. Morgan talks from everyone in the industry, from advertisment agencies, psychoanalysts, lawyers, movie directors, musicians and others in showing how all have their part in bringing advertisement to the consumer.
Continue reading “FILM REVIEW: The Greatest Movie Ever Sold (2011)”